We work with a number of marketing departments of corporate clients that typically have multi-national presence.

We see that corporate clients very often fall into one of three categories for dealing with their Real Time Bidding (RTB), programmatic advertising and publishing needs:

Own platforms

They are large enough that they are developing their own platforms

RTB platforms

They have one or two selected RTB platforms and services that they have chosen and use those exclusively

Marketing agencies

They leave the decision to 3rd party agencies who use their own favoured RTB platforms